Visa Signature was being launched targeting a tier above Visa Platinum. The creative challenge was to establish that Signature was an upgrade from Platinum. We introduced the "splice" as an elegant way to reference the premium benefits of Visa Signature against  generic card benefits. 

Visa Infinite was being introduced for the super affluent global elite. The brief was to reflect the global access that Visa Infinite provides. Through visual and copy, we presented rare experiences in an individualised manner. A sense of intimacy and privacy distinguished it from traditionally aspirational situations. 

Matt Harding or "Dancing Matt" is the face of Visa cross border. This one was done by the Singapore office, with new locations shot to combine with some older ones.